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At ContactBuilder, we understand that, especially in the current tougher market, it is crucial to focus your marketing efforts on the right audience to generate leads. As a complete housebuilder management solution, our system allows you to focus on targeting your specified marketing segments.  

You can manage contacts from various sources in one place and utilise custom fields to ensure the data that matters to your business is captured. You can communicate with potential purchasers via email and SMS directly from the system on a one-to-one or bulk-action basis, from the moment they enquire. 

ContactBuilder allows you to easily segment your audience based on several criteria, such as their preferred location, their buyer status, the number of bedrooms they require, their budget, and more. 

Once you’ve segmented your audience, you can send customisable bulk emails and SMS directly from the platform. Custom email and SMS templates allow you to easily create professional and on-brand messages in minutes. To increase engagement, you can also personalise each message with the recipient’s name and other relevant details, such as the development site they’re interested in. ContactBuilder records the entire contact relationship, automatically logging all interactions with the contact delivered via the platform. You can also manually add interactions against a contact, to record details of a phone call for example.

ContactBuilder allows you to track and analyse the results of your email and SMS campaigns. You can see how many people opened your messages, clicked links and took action. The results from these campaigns help you to further refine your marketing strategy. 

In addition to targeted marketing, ContactBuilder also simplifies other aspects of housebuilder management, such as lead tracking, customer relationship management, and project management – particularly important with housebuilders working to the New Homes Quality Code. This allows you to focus on what matters most, building quality homes and delivering exceptional customer service.

As well as generating new leads, you need to nurture existing leads and purchasers, which is where our automated customer journey module comes in. You can stay in touch throughout the whole process, with automated emails from the moment of enquiry. You can also inform purchasers when milestones in their buying journey are met, such as confirming their reservation and advising that the surveyor has visited or to confirm appointments like home demonstrations, all with the click of a button. 

ContactBuilder is an all-in-one solution that can help you streamline your operations and save valuable time. If you’d like to learn more about how ContactBuilder can help you streamline your sales process from start to finish, get in touch with the team today.