Platform partners: industry-leading CRM tool bolstered by link to growing UK property portal

Great customer service is pivotal within the competitive UK housebuilding industry, and keeping abreast of leads is vital in securing that all-important sale. With this in mind, UK property portal New Home Finder has recently signed a partnership agreement with leading industry customer relationship management (CRM) system ContactBuilder.

With so many different systems on the market today, it can be a tough decision choosing the right CRM platform to deliver the most insightful information, to efficiently track a customer journey from initial visit through to purchase.

Designed to deliver real-time information with utmost simplicity, ContactBuilder’s USP is hard to rival: it’s the only software that is designed specifically for the new-build sector and, crucially, it understands each and every element of the customer’s purchasing journey. The system is equipped with sales and marketing automation tools that help to build better connections with both existing customers and new leads, and for those using the system on a daily basis, they can gain faster and smarter insights at the touch of a button.

It is these benefits that helped influence the decision of New Home Finder, which works with developers to market homes and provides digital services to manage listings, in addition to before, during and after-sales service.

Martin Hoyle, CEO of New Home Finder, wanted a system that would both support and enhance their current marketing, to gain faster and smarter insights. He comments: “We’re thrilled to be working with ContactBuilder and excited about the opportunities it presents for us as a forward-thinking organisation. 

“This partnership will improve our ability to deliver leads in an even more efficient and effective manner and will provide greater transparency on the quantity and quality of those leads, ultimately improving the service we’re able to offer the homebuilders working with us.

“The software is easy to navigate and gives clear and concise information that everyone understands within just a few clicks of a button.”

Dorne Wood, sales manager for ContactBuilder, comments: “ContactBuilder has grown rapidly in the last couple of years and we’re looking forward to working with New Home Finder.

“There is enormous potential for developers and associated organisations to break away from top line customer intelligence and dig far deeper and I’m pleased that our system does just this and, importantly, enables our clients to harness vital customer information irrespective of what stage they are at in the house buying process.

“Our objective is to become the number one CRM system of choice for the housebuilding sector and our partnership with New Home Finder is a great step forward in making this become a reality.”

Take a tour and book your no-obligation demonstration of the all-new ContactBuilder now, at contact-builder.co.uk.