Prospect Generator integration

We know the new homes sector is constantly seeking innovative solutions to streamline processes, drive leads and enhance customer experience. Leveraging technology is increasingly important and having a solution that offers integrations with major third-party apps plays a pivotal role in optimising workflows. Enter ContactBuilder, the leading and longest-standing complete management solution for housebuilders.  

 

Our latest integration with Property Pathways and their Prospect Generator tools offer a range of features. At the heart of this integration is a powerful marketing tool – the Budget Calculator. Integrated seamlessly onto your website, available to use 24/7, the calculator empowers potential homebuyers to gain insights into their purchasing capacity. By entering key financial details such as income, age, and deposit amount, using these factors, the calculator generates a realistic budget for them. 

 

Once the details have been collected, they are automatically transferred into ContactBuilder as a lead, with an in-depth profile. This includes crucial details such as gross income per applicant, calculated budget amount and deposit. This seamless transmission of data eliminates the need for manual input and ensures that your sales team is armed with all necessary information right from the initial contact. 

 

From the buyer’s perspective, the integration enhances the purchasing journey. The Budget Calculator not only provides clarity on affordability but also highlights any available plots that fit their budget. 

 

Another feature offered by Prospect Generator is the Home Valuation tool, which again integrates with your website. This tool allows prospective movers to find out how much their current home is worth. These leads are then pulled into ContactBuilder, ready for your sales team to act on. 

 

In the competitive new homes market, leveraging technology to streamline processes and enhance customer experience is imperative. This seamless integration not only offers a superior experience for the end-user but also drives efficiency by automating lead management and ensuring that both purchaser and sales team have a clearer baseline to work from in terms of realistic affordability from the beginning. This allows your sales team to not only focus on the most relevant plots for the purchaser, but also to be more tailored with any applicable schemes that may help smooth their buying process. 

 

One housebuilder that has already implemented this integration, Higgins Homes, was impressed with how easy it was to set up. Sales and Marketing Co-Ordinator, Amanda Dixon, said “The integration between Prospect Generator and ContactBuilder was simple to set up with little input from us to connect the system as both Prospect Generator and ContactBuilder communicated with each other. We find the additional information collected through Prospect Generator products immensely useful to ensuring an efficient qualification and helping us build rapport with our buyers.”  

 

Prospect Generator is just one of many integrations ContactBuilder offers to make your life easier, find out more about our full list of integrations here.