Stay connected with customers over Christmas and New Year using ContactBuilder

As we enter the festive season, it’s a busy and exciting time for all. The end of the year often brings a renewed interest in moving, with many people considering a fresh start in a new home in the new year. As the leading and longest-standing housebuilder management solution, ContactBuilder is here to help you make the most of this season by helping you stay connected with prospective purchasers.  

 

Why stay connected during the festive season?   

 

The period between Christmas and New Year is one of the busiest for browsing property websites, as many people take the opportunity to explore their options for moving when the new year comes around. By staying in touch and keeping your customers engaged, you can be front of their minds when they’re ready to make a decision. Here’s how ContactBuilder’s suite of tools can help you do just that: 

 

Leverage automated follow-ups for timely engagement 

With ContactBuilder’s automation capabilities, you can create personalised follow-up messages that reach customers at just the right time. Customise automated emails or schedule SMS messages to send to your database during the festive period, whether it’s Christmas greetings or a New Year’s message with well wishes, you can include gentle reminders of your developments and when your developments re-open for viewings. It’s an ideal opportunity to link to any virtual tours and videos you have too so people can get a feel for your homes before visiting.  

 

Send out exclusive offers and updates  

ContactBuilder’s email marketing tools can help you design attractive communications and keep your customers informed. Include links to virtual tours, videos, and highlight features that make your homes a perfect fit for the new year. It's a great opportunity to showcase any offers and incentives you’re running too, as people have more time to digest the information and start researching for their move.  

 

Use advanced segmentation for tailored festive messaging  

ContactBuilder’s advanced segmentation tools allow you to tailor your communication to specific customer groups, ensuring your messages feel personal and relevant to them. First-time buyers might appreciate budget-focused information, while growing families might prefer to learn about your larger homes and part exchange schemes. By segmenting your customers based on their buyer profiles, preferences and past interactions, you can easily tailor your messages. 

 

Monitor engagement with ContactBuilder’s suite of reports  

The reporting suite allows you to monitor how prospects are engaging with your message. By tracking these interactions, you can gather valuable insights into which messages are performing the best. Use your results to help refine your marketing campaigns for the new year.  

 

Make the most of our customer portal  

The customer portal offers a smooth and intuitive experience for purchasers, with a brand-new UI designed to make navigation easier than ever. Encourage your purchasers to explore the portal during the festive season so they can check information on their new home, view the progress of their journey and submit any queries.  

 

ContactBuilder provides you with all of the tools necessary to stay connected and engaged with your customer base during the festive period. By leveraging the system to its full potential, you can keep your brand front-of-mind for those considering a move in the new year.