Why mobile is best for today's CRM software
If you’ve ever visited a John Lewis, Waitrose, Tesco or Next in-store or online (we’re assuming you may have done once or twice) chances are you probably haven’t ever considered the sophisticated CRM software systems in place.
But it’s these very systems that support such high-street giants to ensure that all customer details are up to date, online deliveries are tracked and on time, mailers are distributed, and emails and text messages are sent at exactly the right time to provoke positive reaction.
Such sophisticated software works hard to ensure that it understands every single customer journey and relationship. In fact, you could say that it’s similar to a powerful brain; recording customer contact information, remembering phone, email and even website interaction, as well as any liaison with a customer services’ team. Absolutely nothing gets away or goes unnoticed!
When it comes to the housebuilding industry, things are no different. In fact, ensuring a CRM platform is built for use on the go and in numerous situations is considered to be one the most important factors for the sector today. Long gone are the days where you must be sat at a head-office terminal to access the power of CRM; laptops, tablets, mobile phones – pretty much anything with an internet connection – and you can have access to the full gamut of tasks, reports and marketing functions.
Smart developers know they need more than just a contact list to make the most out of every personal relationship, much like retailers. Dorne Wood, sales manager from ContactBuilder comments: “Whilst there’s no need to mirror the super-powerful CRM systems of high-street retailers, choosing a well-optimised software package can significantly improve a team's productivity, increase sales, and heighten customer satisfaction.
“We already know that websites are now viewed on smartphones and tablets as much if not more as on desktop computers, meaning that housebuilders need to ensure that their current systems are compatible with the same devices so that no customer is lost in the sales journey and that their data can be updated by tech-savvy staff in real time.
“Our software is built from the ground up, specifically for the UK housebuilding sector, and can integrate with existing email and phone systems and is fully optimised to capture all information at the touch of a button.
“The advantage of ContactBuilder is that it’s a system that has been designed to be simple to use. Using minimal clicks to conduct a basic task, it allows for updates and searches while out and about, not just in read-only mode. Furthermore, it offers complete functionality when using the system remotely, which means no licenses or limited ‘seats’ for multiple users. Basically, if you’ve got an internet connection – whether by phone, tablet desktop or even a smart TV – you can access ContactBuilder and use its full range of functions, out of the box, for no extra cost.
"There are still many systems on the market today that only allow the user read-only capability when they’re using mobile devices and this level of technology isn’t sustainable or effective in a sector where customer information is king.”
ContactBuilder offers no-obligation personal demonstrations of its pioneering new platform, absolutely free. Take the tour and book yours now at contact-builder.co.uk.